If your user base engagement is fledgeling, a token may not be the panacea unless it is properly threaded into the product, and user behavior is accompanying the token utility.

A blockchain-based startup could have a product/service as part of what they are developing, but their stride is best hit when they are also creating a self-sustaining circular economy that is supported by their own currency or tokens and where there is a transactional loop between earning and spending these tokens within their ecosystem.

The token itself is not your new business model. What the token enables for you and for your users is the key part to focus on.

William Mougayar Quotes