Sometimes I'll hike in the afternoon if I have meetings with New York in the morning.

The first step is really getting our generation to talk to our parents about cancer. Because our research has shown that parents are much more likely to get that diagnostic test or stay on top of their risk profile if it comes from a child.

I spend time on campaign creation and implementation, anything from sitting down with the agency or with creative companies. I also meet with supporters. We've been really lucky to have various high-profile supporters.

Yael Cohen Quotes