I studied neuroscience at the cellular level, so I was looking at learning and memory in the visual cortex of rats. Neuroscience mainly exposed me to a way of thinking - about experimentation, about what you believe to be true and how you could prove it - and how to approach things in a methodical manner.

Mobile video is now a reality and a force to be reckoned with. I think it is essential to think about how people interact with their phones; how they consume content and how they share.

I've been super impressed with what BuzzFeed has done on Facebook with inspiring list posts and on Twitter with political scoops, but YouTube is a giant social platform that has its own quirks and oddities and will require some new approaches.

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