So paid media is when you buy an ad - typically in a presidential campaign that will be in Iowa, New Hampshire, the early states. It costs some money to make the ad, but the greatest cost is in actually placing the ad on TV.

Every district is going to be different, but if you wanted me to give advice to those candidates: Run your own campaign, the DCCC does not run your campaign. Figure out ways to raise money from small-dollar donors, and put some real energy into that because that will give you freedom to say no to big donors.

You build massive databases, you learn everything you can about the people in those databases, you figure out exactly how they can be useful to your campaign, and you ask them to donate money, door-knock, the virtual equivalent of being a sort of army of stamp lickers.

Money Quotes