The quality I appreciated most about Grafton was her loyalty. She stuck with 'Kinsey Millhone' and the alphabet series conceit for her entire career but did not allow herself to stagnate as a writer. Kinsey's first-person narrative gradually made room for other, third-person perspectives.
In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.
On many key global economic issues, Russia's loyalty is divided between the West and the South. As an energy exporter, it stands opposite energy importing China and India. As a commodity trader resisting the influx of cheap Chinese manufactures, its interests in the WTO clash with those of many of the developing economies.
No money has ever been spent on 'Peaky Blinders' in terms of publicity, there's no massive campaign - because it's the BBC you just get the trailers. But what's happened is people have found it for themselves and I think the loyalty is greater when people find than when they're told to watch something.
Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.