With 'Kids React,' it started, hilariously enough, by thinking, 'Why, teenage girls seem to love 'Twilight' so much!' We went from wanting to ask them ourselves to coming up with the larger and more universal concept of a bunch of Kids reacting to viral videos.
— Rafi Fine
It's been quite the experience for two brothers who were Orthodox Jews in Brooklyn, who had no idea that they were going to end up in the entertainment industry. To be where we are now, making features, TV shows and getting a hundred million views online is kind of an amazing thing.