After the launch of Bumble Date, users were starting to connect as friends, so we decided to launch BFF. When I was using BFF, I matched with someone who I then went on to hire at Bumble HQ. From there, I thought, why not create a platform for women to build business connections and advance their careers.
Bumble is all about community and safe, empowered connections, and the Hive represents a natural extension of our brand and our values. We love that we've given people an opportunity to connect digitally, and the Hive allows us and our users to take that to the next level in a space where connections can come to life in person.
Bumble was founded with several key values: empowerment, equality, and kindness. We are a company that was built to empower women and empower men to respect women. We want to create a place where all types of connections take place: a platform and a brand where women always make the first move.
Never before has a major professional sports team partnered in this way with a female-driven brand like Bumble. It's an honor to partner with an organization as progressive and compassionate as the Clippers. Like us, they know generating awareness for diversity and gender equality is critical to business success.