The win-win situation is the basis for America's entire business world. Instead of wasting our time attempting to defeat each other, let's find a way that will make both of us gain and go home satisfied. In Israel, it doesn't work because the only meaning of victory is seeing your rival's body lying trampled on the floor.
When the Americans see someone like Steve Jobs or Mark Zuckerberg, who made billions thanks to their talent and determination, the first thing they say to themselves is, 'I want to be like him.' This, in many ways, is the engine that drives Western society: The desire to make it like the winners.