I love to do a messy top knot because it's so easy but looks like it could have taken a bit of effort!
— Zoe Sugg
As cheesy as it sounds, nothing beats a smile and a bit of confidence! As long as you feel good on the inside, you can still look beautiful without any makeup at all.
The joy of YouTube is that you can create content about anything you feel passionate about, however silly the subject matter.
It's always nice to have more than just two hands if you're making cakes.
Sometimes I feel it would be nice to have a bit more privacy.
I still love my little home on YouTube, really.
I don't like standing and talking in front of lots of people.
If you're having fun being yourself and filming something that you would watch yourself, it becomes contagious for other people to watch, too.
I don't really know how to work a camera.
There are times I turn off my Wi-Fi, and I'm selective about what I want to share with the world now.
The story and the characters of 'Girl Online' are mine.
I know just how isolating it can feel to experience severe anxiety.
It's so hard not to smile.
I have an incredibly high metabolism.
I'm so grateful to everyone who has bought a copy of 'Girl Online.' I love that so many of my viewers are enjoying the book!
There isn't any amount of money that could tempt me to promote something that I didn't believe in.
A girl can never have too many lipstick options!
Since I could read, I always had my nose in a book.
I'm not as tech savvy as some YouTubers, but I'm a lot better than my grandparents. Whenever I have a technical question, or something isn't working, I ask Google, and that usually throws up the answer.
I'll post a video, and it might get 10,000 comments, and I'll scroll through and they'll all be lovely and nice - but then they'll be one saying, 'I hate you; I'm unsubscribing' and that's the one that sticks out and stays on your mind all day.
When you're younger, you worry about so many things that you don't need to worry about, like image, appearance.
My life is not perfect.
I think I need security.
People follow me because I am just a normal person, and they can relate to me.
When I got a million subscribers, it just sort of snowballed from there because a lot more people show interest. They're like, 'Who's this? They've got a million subscribers; maybe I'll like their channel.'
When life catches up with us, we all need space to dream and indulge, so I have created my own special range of bath & beauty loveliness to help you find your happy place.
Everyone needs help when they try something new.
I could never let the teacher down. I always worked hard, too scared to get in trouble.
People say they like my fashion-haul videos because it's like you've been shopping with your friends, and you look back over what you have bought.
I know that I do have influence over the people who watch me, and it's quite a pressure. I have to stay positive, and while I would never use the words 'role model', I am mindful of the responsibilities that come with a substantial viewership.
Who knows what will happen in five years' time.
Nine per cent of my viewers are men, of which the majority is, I think, 45 to 50. I like to tell myself it's just my dad watching.
I love watching other beauty girls on YouTube, so I get a lot of ideas through their videos. I also get plenty of requests from viewers, which is great. I can never run out of ideas!
People send me fanmail in the post, and I keep every letter, and I always say I will read every single one. It might take me years and years, but I'll do it. Your audience are what makes you, so you have give as much back as you can.
I'd always loved watching YouTube videos, and that's what inspired me to make them myself. Initially I was drawn to makeup tutorials - I learned everything I know about makeup from YouTube.
I get notes posted on my windscreen wipers and through my letterbox.
I think a lot more people are starting to understand the power of YouTube.
I'm not the biggest Miley Cyrus fan. I'm not the risque type.
As a 14-year-old with anxiety, to have read about that in a book would have helped me so much.
I do have some viewers who know where I live, and they'll stand outside.
I don't know, the word 'famous' just sounds really weird to me, because I'm just me.
'Bake Off' is one of my favourite programmes, so I was genuinely a little bit shocked and very excited when I was asked to take part.
For the doubters out there, of course I was going to have help from Penguin's editorial team in telling my story, which I talked about from the beginning.
I'm a total people pleaser.
Sharing is the essence of social media.
After I left school, where I studied art, photography and textiles at A-level, I started doing an apprenticeship in interior design, but I wasn't really enjoying it very much, so I decided to do something creative, and in 2009, I began blogging.
It's good for me to do things outside my comfort zone and push myself.