My dad always said you have to value and respect the responsibility you've been given. When I coach, I take that responsibility seriously because I know people have trusted in me, and there are thousands of supporters whose emotions are bound up in what we do.

Implication is a cumulative process that generates union in the team and mutual respect. Either we all work, or let's just burst the ball.

Fans want their emotions to come to the surface. How? By their team transmitting intensity, attacking, scoring goals, competing, winning. That awakens them.

Unai Emery Quotes